In Defense of Facebook Birthday Wishes

facebook gift

A little presumptuous, isn’t it?

Last year I got irritated at Facebook and their insistence that I wish every single one of my friends a happy birthday. It’s one thing to remind me when someone has a birthday approaching, it’s another to prod me to post on their timeline or suggest I use the convenient and totally impersonal method of just pressing “1” on my phone. It seems that one of my friends has a birthday just about every day. And now I’m also being pressured to buy people a gift – with real money!

What’s the point of a virtual birthday greeting anyway, when it is sometimes the only direct interaction I have with that person all year long. An acquaintance from high school or the girl in the other department at work won’t notice if my “happy birthday!” never comes. Continue reading

What Big Brands and Pop Culture Have Taught Me About Social Media Marketing

2014 Was full of lessons in social media marketing if you were paying attention. Here’s what I learned from people and brands who are doing social the right way – and some who aren’t.

It’s okay to admit you messed up if you’ve made an honest mistake.

Brands make mistakes on Twitter pretty regularly, tweeting inappropriate or offensive remarks, then quickly delete the problematic tweet and issue an apology. Fine, whatever; we forgive you. But one brand’s fantastic apology turns what could have been a costly mistake into their best ad of the year.  Continue reading