I was chatting with a friend recently who was trying to narrow down his top ten favorite songs from the past decade. I knew I could do the same, but began to wonder if I could I make a playlist that size of songs that truly defined that era – songs that were from albums or artists or trends that influenced the music scene so much between 2010-2020 that their impact could not be ignored. I took at stab at it – and this is is what I came up with!Continue reading
2014 Was full of lessons in social media marketing if you were paying attention. Here’s what I learned from people and brands who are doing social the right way – and some who aren’t.
It’s okay to admit you messed up if you’ve made an honest mistake.
Brands make mistakes on Twitter pretty regularly, tweeting inappropriate or offensive remarks, then quickly delete the problematic tweet and issue an apology. Fine, whatever; we forgive you. But one brand’s fantastic apology turns what could have been a costly mistake into their best ad of the year. Continue reading