2014 Was full of lessons in social media marketing if you were paying attention. Here’s what I learned from people and brands who are doing social the right way – and some who aren’t.

It’s okay to admit you messed up if you’ve made an honest mistake.

Brands make mistakes on Twitter pretty regularly, tweeting inappropriate or offensive remarks, then quickly delete the problematic tweet and issue an apology. Fine, whatever; we forgive you. But one brand’s fantastic apology turns what could have been a costly mistake into their best ad of the year.  Continue reading →