What Big Brands and Pop Culture Have Taught Me About Social Media Marketing

January 5, 2015January 19, 2022Leave a comment

2014 Was full of lessons in social media marketing if you were paying attention. Here’s what I learned from people and brands who are doing social the right way – and some who aren’t.

It’s okay to admit you messed up if you’ve made an honest mistake.

Brands make mistakes on Twitter pretty regularly, tweeting inappropriate or offensive remarks, then quickly delete the problematic tweet and issue an apology. Fine, whatever; we forgive you. But one brand’s fantastic apology turns what could have been a costly mistake into their best ad of the year. Continue reading →

NPR’s Women in Technology and Why We Shouldn’t “Dumb Down” Tech Jobs

March 8, 2014Leave a comment

On March 7 I was invited to participate in a Twitter chat about Women in technology as part of a series by NPR’s Tell Me More radio news program. NPR asked Carletta Hurt, an Oglethorpe alumna who works in the field of education to share her day on Twitter in order to give young women a glimpse of what it’s like to be a woman working in the field of technology. She then chose several other women with similar backgrounds to have a one hour Twitter chat about their experiences, and that’s where I fit in. It was my first Twitter chat and I was super excited about the opportunity. The conversation went very well and I am happy I was able to share my opinions and experiences to help inspire young women to enter the STEM field in their future careers.